Sales funnel conversion.
SF conversion analysis includes using the E-SPARK framework to address conversion, or funnel-through ratio issues. E-SPARK is a framework that stands for Environment- Skills, Process, Attitude, Resources, Knowledge, and can account for psychological, physical and organizational factors that can be tagged to virtually all conversion problems within a sales funnel.
With numbers, we zoom into the science and art of correcting your sales funnel conversion. By looking at the funnel-through ratio, we find out the “why?” it is not performing and address the “how?” to reach those targets. With your customer’s buying journey, we refine the art of selling, from the top such as marketing collaterals and research used by sales rep, down to the very sequence of lines that sales reps follow as part of your company’s official sales pitch.
Talk to us today to improve your sales funnel conversion numbers!
Sales funnel conversion analysis
E - Environment
S - Skills
P - Process
A - Attitude
R - Resources
K - Knowledge
WIth the above E-SPARK model, we look at "why?" the conversion numbers are not ideal. With outcomes in mind, we target the "how" to close the gap, in our SF conversion analysis.
Sales funnel conversion optimization
With sales enablement, we improve the ways your sales reps are selling, using the E-SPARK model, so that they are aligned with customers physically and psychologically. We close the gap between high performers and under-performers, while tapping on high performers' expertise to surpass their own expectations.
Talk to us, today. We can help if you answer "YES" to any of the following:
1. My sales reps often get stuck in the process of selling, and ask me "what's next?" or "how do I handle this objection?" or "how do I secure an appointment?"
2. My conversion rates are low and I need to know why.
3. My pipeline is filled with low-quality leads, and our sales cycle is too long.
4. Some of my tenured sales reps are underperforming yet I find it hard to let them go without "burning our bridges"
What Our Clients Say
Georgina Edwards, VP Sales, Bespoke Web Services
"With E-SPARK model and sales enablement programme, my sales reps have fostered a learning culture that have returned 3.5x our sales bottomline target for 2023"